Iniciativa do Sebrae incentiva a compra de micro e pequenos negócios para fortalecer a economia

Movimento Compre do Pequeno Negócio será realizado no dia 5 de outubro e visa estimular a população a concentrar o consumo em empresas de micro e pequeno porte

Em uma iniciativa inédita, o Sebrae Nacional lançou  no dia 5 de agosto, o Movimento Compre do Pequeno Negócio, que tem como objetivo estimular a sociedade a consumir produtos e serviços fornecidos por micro e pequenas empresas.

“Há 42 anos, o Sebrae prepara o empreendedor para melhorar a gestão das empresas, para que elas se tornem mais eficientes e atendam melhor os consumidores. Agora é a primeira vez que fazemos um movimento para a sociedade, para que as pessoas percebam que ao comprar do pequeno, elas estão melhorando a sua cidade, gerando empregos e ajudando a economia”, destaca o Diretor Superintendente do Sebrae/SC, Carlos Guilherme Zigelli.

As micro e pequenas empresas são mais de 98% do total de empresas catarinenses, respondem por 35,1% do PIB no Estado e por 46% do total de empregos com carteira assinada – mais de 1 milhão de vagas.

O Movimento Compre do Pequeno Negócio estabeleceu o dia 5 de Outubro como data oficial, por se tratar do dia em que foi instituído o Estatuto da Micro e Pequena Empresa. A ação inclui um hotsite (www.compredopequeno.com.br) que enumera cinco razões para comprar dessas empresas:

  1. É perto da sua casa
  2. É responsável por 52% dos empregos formais
  3. O dinheiro fica no seu bairro
  4. O pequeno negócio desenvolve a comunidade
  5. Comprar do pequeno negócio é um ato transformador

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Fonte: sebrae

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